- The panel is constantly recruited through the free registration of people, who learn of the initiative thanks to word of mouth among them.
- We do not use any e-mail marketing lists.
- To sign up, the participant makes a double opt-in registration that complies with Italian legislation regarding privacy.
- During registration, users provide their profile, which is useful for guaranteeing sampling quotas, as well as their participation in survey and qualitative research activities in a short time. The profile is updated every six months.
- The subscriber accesses each questionnaire via a unique link and acknowledges using the user ID and password. Nextplora carries out constant checks on the coherence of the participant's identity.
- Nextplora survey respondents are incentivized with economic fees that can be converted into purchases with selected partners.
- The online panel recruitment and management activity complies with the Assirm guidelines and Esomar guidelines.
The subscribers to Idee&Opinioni can also participate in our surveys from their smartphone thanks to the mobile application launched by Nextplora.
This application allows to:
- measure the effects of in-app mobile advertising campaigns;
- collect the opinions of people during the assessment and decision-making phases of their purchases;
- engage them in places and moments in which they interact with brands, services and points of sale;
... and many other opportunities.