The collection, the processing and the interpretation of people's profiles are the core of the activities of nextpersonas. nextpersonas gathers the information that tells the reality and makes of it a framework of knowledge to define the personas. Thus, nextpersonas clients have proprietary, unique and qualitative information about consumer propensities and orientations, for true operability aimed at achieving optimal results in the era of data driven marketing.

It is the nextpersonas solution that uses the individual profiles and consumption behavior of thousands of people to enrich and qualitatively integrate information ...

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It is the nextpersonas solution to build consumers and market knowledge in-house, ...

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IdeeOpinioni is the italian owned panel of nextpersonas populated by more than 60.000 members

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